19. Choose a Background | Elearn Portal

Autoplay
Autocomplete

Previous Lesson Complete and Continue

Master in Digital Marketing 2024 - 80 Hours of Advanced Master Program

1. Introduction

1. Welcome! Let's Do This! (1:32)
2. Download the Ultimate Guide to Content Marketing
2.1 Ultimate Guide to Content Marketing
2.2 The Ultimate Digital Marketing Checklist
3. Tips to Improve Your Course Taking Experience (1:06)
4. Learn Our Digital Marketing System in 10 Minutes (9:27)
5. Course Roadmap - Where Should You Begin

2. Define Your Business & Target Audience

1. DOWNLOAD Define Your Business Worksheet
1.1 Digital Marketing Masterclass - Define Your Brand
2. Define Your Purpose (4:03)
3. Case Study 3 Brand's Purpose (5:25)
4. Position Your Brand (4:06)
5. Case Study Amazon and Harley Davidson Positioning Statements (3:05)
7. Unique Selling Proposition (6:01)
8. Personality What's Yours (1:49)
9. Case Study 3+ Brands Show Their Personality (6:54)
10. Find Your Audience (4:57)
12. ACTION ITEM Where is Your Audience
13. Validate Your Business Idea (8:30)
14. CASE STUDY Phil Surveys His Audience
15. Supplemental Reading List

3. Brand Identity

1. Branding Basics (2:27)
2. Case Study 3 Companies with Great 'Brand' Strategies (4:43)
3. Tools for Creating Graphics (7:39)
4. Brand Assets Links to Helpful Resources
5. Quick Canva Tutorial (10:35)
6. Quick Photoshop Tutorial (26:10)
7. Supplemental Reading List

4. Websites

1. Website Tools & Why I Use WordPress (3:39)
2. ACTION ITEM Find an Inspirational Website
3. Choose Your Domain Name (5:28)
4. Intro to the WordPress Course Lessons (1:15)
5. Purchase Hosting and Install WordPress (5:59)
6. Navigating WordPress (6:06)
7. Install a New Theme (6:34)
8. Add a Static Home Page (4:09)
9. Editing a Page & Change the Site Title (17:05)
10. Add and Edit a Menu (5:41)
11. Publishing Your Website (1:41)
12. Writing a New Post & Organizing Your Blog (9:12)
13. Blog Page Design - Excerpts vs. Full Content (1:00)
14. Adding a Video to Your Website (3:44)
15. Customize the Sidebar (4:47)
16. Change Your Site Icon (1:47)
17. Change Your Site Icon with a Plugin (2:25)
18. Make Your Website Responsive and Mobile Friendly (3:27)
19. Customize the Footer Information (3:28)
20. Find, Install, and Activate Plugins (7:19)
21. Backing Up Your Website (4:47)
22. Securing Your Site from Attackers (4:51)
23. Make Your Site SEO Friendly (5:37)
24. Make Your Website Faster (4:33)
25. See Google Analytics in WordPress (5:06)
26. Block Spam with Akismet (3:13)
27. Pretty Link Redirects and Link Shortener (2:58)
28. SSL Certificates - Secure & Encrypt User Data (4:37)
29. Important Message About the Next Lesson
30. Secure Contact Forms (7:07)
31. Add Comments (5:07)
32. Free Email Marketing in WordPress (10:58)
33. Add Social Sharing Buttons (6:51)
34. What Pages Do You Need (8:42)
35. Design a Home Page that Works (8:54)
36. The Start Here (About Page) (6:15)
37. The Resources Page (5:39)

5. Email Marketing

1. Easy Email Marketing Funnels (6:51)
2. Email Marketing Tools (4:09)
3. Create a Lead Magnet (7:26)
4. ACTION ITEM Plan Your Lead Magnet
5. Add Opt-In Forms to Your Website (5:34)
6. Segment and Tag Your Audience (5:10)
7. Create Email Sequences (13:06)
8. Write Better Email Subject Lines (3:54)
9. Use Reports to Analyze Success (7:05)
10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week (5:32)

6. Copywriting, Blogging & SEO

1. Copywriting Basics (2:19)
2. A.I.D.A. (5:31)
3. Case Study A Sales Page That Works (8:14)
4. 9 Commandments of Copywriting (6:42)
5. Write Better Headlines (5:21)
6. Write Quality Articles (6:17)
7. Improve Your Website's SEO (5:23)
8. Supplemental Reading List

7. YouTube

1. YouTube Basics (6:39)
2. Case Study Phil's YouTube Sales Funnel (4:43)
3. SEO Watch Time vs. View Count (3:33)
4. YouTube Keyword Research (5:39)
5. Start Your YouTube Channel (2:59)
6. Design and Add Channel Art (7:23)
7. Add Your Channel Description (2:41)
8. Customize Your Channel Layout (4:26)
9. ACTION ITEM Create Your YouTube Channel
10. Increase YouTube Subscriptions by 400%
11. Add a YouTube Channel Trailer (2:29)
12. Verify Your Channel and More Important Settings (6:34)
13. Upload Defaults, Featured Content, and Branding (6:01)
14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags (11:41)
15. Adding YouTube Cards and End Screens (7:53)
16. YouTube Analytics (6:08)
17. The Community Tab (2:17)
18. Going Live on YouTube (4:07)
19. Free Music Library on YouTube (1:37)
20. Create a YouTube Ad Promote Your Videos (5:09)
21. Spy on Your Competitors with Social Blade (4:02)
22. TubeBuddy Tutorial Optimize Your YouTube Experience (13:02)

8. Video Marketing

1. Video Marketing Basics (3:36)
2. Video Equipment for Beginners (8:28)
3. Tools to Help Make Your Videos Look Pro (4:02)
4. Structure a Video that Sells (4:19)
5. Video Production Bootcamp Intro (1:04)
6. You Need These Things to Make a Great Video (3:17)
7. Create the RIGHT Video for Your Brand (2:47)
8. Come Up with a GREAT Video Idea (5:05)
9. Plan Your Video (3:30)
10. Intro to Equipment (1:34)
11. Camera Options (6:00)
11.1 Recommended Cameras
12. Microphone Options (4:37)
13. Lighting Options (1:55)
13.1 Recommended Lights
14. Editing Tools (2:11)
14.1 Recommended-Editing-Equipment
15. Exposing Your Shot (5:25)
16. Compose Your Shot (4:25)
17. Filming Yourself (1:09)
18. Getting the Right Shot (3:43)
19. Choose a Background (2:32)
20. Phil's Office Setup (2:54)
21. Shooting with a Smartphone (5:10)
22. Choosing the Right Microphone (3:21)
23. Record Better Audio in Any Environment (1:27)
24. Basic Video Lighting 3-Point Setup (7:26)

10. Facebook Pages (Social Media Marketing)

1. Why Facebook Pages are Important for your Business (1:07)
2. Join Our Course Private Facebook Group
3. Creating an Optimized Facebook Page for your Business (8:57)
4. Adding Essential Information to your Facebook Page (10:39)
5. Selecting your Profile Image (4:29)
6. Creating a Professional Facebook Cover Image (12:03)
7. Writing a Captivating Description for your Page (2:42)
8. Getting your Facebook Page Username & URL (2:45)
9. Facebook Apps Links
10. Facebook Page Apps to Increase Fans Engagement (8:05)
10.1 Digital Marketing Masterclass - Facebook Page Apps
11. Create your Facebook Page
12. Top 9 Ways to Monetize your Facebook Page (11:58)
13. Exploring Publishing tools (10:12)
14. Scheduling Posts (4:43)
15. Facebook Call-To-Action Button (9:28)
16. How to Spy your Competitors on Facebook (11:01)
17. How to Guarantee your Fans see All your posts (9:32)
18. Exploring Facebook Insights (12:19)
19. Promoting your Facebook Page (10:33)
20. Four Unlimited sources of Royalty Free Image for your Facebook (12:19)
20.1 Digital Marketing Masterclass - Websites with Royalty Free Images
21. Turn ANY image into a clickable Facebook Post (5:06)

11. Facebook Ads (Social Media Marketing)

1. Introduction to Facebook Ads (1:12)
2. Introduction to the Facebook Ads Manager (5:53)
3. Setting up your Payment account for Ads (1:54)
4. Defining your Target Audience (12:13)
5. Level 1 - Creating the Ad Post (5:24)
6. Level 1 - Boosting Your Post (8:36)
7. Level 2 - Creating your Ad in the Ads Manager (11:24)
8. Tips to get your Ad approved by Facebook (3:24)
9. Analyzing the Results (11:24)

13. Facebook For Local Business (Social Media Marketing)

1. How Facebook Ads Can Help your Local Business to Grow (6:23)
2. This is the Plan for your Local Business (7:33)
3. Reaching people around your business (10:23)
4. Creating your Local Business Facebook Ad (10:27)

15. Google Adwords

1. Google Adwords for your Business (1:47)
2. How Google Adwords works (2:53)
3. Examples of Google Adwords Ads that we are Creating (4:27)
4. Setting up your Adwords Account (6:51)
5. Exploring the Adwords Interface (5:14)
6. Finding the Best Keywords for your Business with Keyword Planner (11:14)
7. Creating a Google Adwords Search Campaign (6:10)
8. Selecting your Audience (3:32)
9. Choosing your Bid Settings (4:21)
10. Creating an Ad Group and Adding Keywords (3:42)
11. Finalizing your Google Adwords Ad (6:14)
12. Managing your Campaign and Analytics (3:02)
13. Creating a YouTube Ad with Google Adwords (9:57)
14. Your Next Steps... (0:42)

16. Google Analytics

1. Set Up Google Analytics (5:32)
2. Navigating the Google Analytics Dashboard (6:34)
3. Know Your Audience Better with Analytics (5:35)
4. User Acquisition and Behavior Flow (13:17)
5. See Where Visitors Click on Your Website (4:40)
6. User Behavior and Site Speed (4:00)
7. Setting Up Goals with Google Analytics (3:09)

18. Instagram (Social Media Marketing)

1. Why Instagram and How it can Help your Business (3:42)
2. Instagram for Business - What's our Strategy (4:21)
3. Create an Instagram for Business Profile (3:51)
4. #1 Building a Killer Instagram Profile (2:42)
5. #2 Building a Killer Instagram Profile (3:57)
6. #3 Building a Killer Instagram Profile (5:04)
7. #4 Building a Killer Instagram Profile (1:33)
8. Accessing the Ads Manager (2:36)
9. Creating your First Instagram Ad (3:58)
10. Creating your Instagram Ad inside the App (7:44)
12. Important Tips to have a successful Ad campaign (4:46)
13. #1 Mistakes People Make on Instagram (2:19)
14. #2 Mistakes People Make on Instagram (1:13)
15. #3 Mistakes People Make on Instagram (2:01)
16. #4 Mistakes People Make on Instagram (0:51)
17. #5 Mistakes People Make on Instagram (1:04)
18. #6 Mistakes People Make on Instagram (0:51)
19. Tools to Create Viral Instagram Photos (4:22)
20. Create Viral Instagram Photos (13:20)
21. Adding Your Logo or Website to your Instagram Photos (4:50)
22. Instagram Live Video (4:07)

19. Pinterest (Social Media Marketing)

1. Why Pinterest and How it can help your Business (3:15)
1.1 Digital Marketing Masterclass - Pinterest Resources
2. Opening a Pinterest Business Account (3:14)
2.1 Digital Marketing Masterclass - Pinterest Resources
3. Linking Pinterest with Your Website and Getting a Verified Account (4:56)
3.1 Digital Marketing Masterclass - Pinterest Resources
4. Linking Pinterest with Other Social Media Platforms (2:04)
5. Optimizing your Pinterest Profile (8:51)
6. Creating Boards (9:21)
8. Using Secret Boards (3:00)
9. The Powerful Pinterest Notification (1:18)
10. Adding Pinterest Chrome Extension (3:21)
10.1 Digital Marketing Masterclass - Pinterest Resources
17.1 Digital Marketing Masterclass - Pinterest Resources
11. Adding Pinterest to Your Website (13:36)
12. Pinterest Ads - Getting Started (3:02)
13. Pinterest Ads - The Ads Panel Overview (2:46)
14. Pinterest Ads - Creating a Campaign (13:05)
14.1 Digital Marketing Masterclass - Pinterest Resources
15. Pinterest Ads - Creating Pinterest Ads Fast (3:05)
16. The Official Pinterest Ads Manager Guide (Download)
17. Pinterest Ads - Analytics (2:00)

20. LinkedIn (Social Media Marketing)

1. Welcome to LinkedIn Marketing (1:39)
2. Setting up your LinkedIn Profile (6:25)
3. Adding Experience, Skills, Accomplishments to your Profile (3:21)
4. Adding a Professional Background Photo (4:06)
5. Adding Media (videophotos) to your LinkedIn Profile (6:00)
6. Changing your LinkedIn URL (3:29)
7. Adding Your Website to LinkedIn (6:22)
8. Creating Shareable Content on LinkedIn (4:07)
9. Case Study LinkedIn Company Page Examples (5:29)
10. Creating a LinkedIn Company Page (2:22)
11. Managing your LinkedIn Company Page (7:08)
12. Publishing content in your LinkedIn Company Page (4:10)
13. Getting $50 Bonus in Ads Credits (2:39)
13.1 Digital Marketing Masterclass - LinkedIn Resources
14. LinkedIn Ads Introduction (2:56)
14.1 Digital Marketing Masterclass - LinkedIn Resources
15. Creating a LinkedIn Sponsored Content Ad (11:46)
16. Waiting for LinkedIn Ad approval (0:45)
17. Creating a LinkedIn Text Ads Campaign (6:52)
19. Quick view at the Campaign Manager (3:09)
18. Creating a LinkedIn Sponsored InMail Campaign (9:08)

21. Periscope (Social Media Marketing)

1. What is Periscope (1:07)
2. Creating Your Periscope Account (6:35)
3. Using your Description as Marketing tool (4:22)
4. Using Periscope like a Pro (10:59)
5. Live Scope Stats (3:37)
6. How Often to Periscope (4:15)
7. Ideal Periscope session length (2:50)
8. Using Powerful titles in your scopes (2:20)
9. Getting feedback from your Audience (3:32)
10. Using your scopes in other Channels (5:34)
10.1 Digital Marketing Masterclass - Periscope Resources
11. Optional equipment that will make your scopes looks professional (5:10)
11.1 Digital Marketing Masterclass - Periscope Resources

22. Social Media Live Streaming

1. Using Different Social Media Streaming to Grow your Business (2:07)
2. Basic Equipment for Social Media Streaming (8:41)
2.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
3. Case Study Phil's Livestream Setup (4:23)
4. Planning an Irresistible Live Streaming Session (9:42)
5. Facebook Live Basics (5:03)
6. Running a Facebook Live Session from your Smartphone (6:47)
7. Sharing our Facebook Live Session (2:43)
8. 3 ways to Reuse your Facebook Live Session for Ads or Posts (5:27)
9. YouTube Live Basics (2:17)
10. Running a YouTube Live From your Smartphone (4:40)
11. Instagram Live (3:09)
12. Periscope Live (3:17)
13. Introduction to OBS Broadcaster software (3:19)
14. Setting up your OBS Software (10:56)
15. Using OBS Studio Mode (4:51)
16. Facebook Live Streaming with OBS (12:23)
16.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
17. YouTube Live Streaming with OBS (6:59)
18. Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)
18.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
19. Other awesome software for Live Streaming (8:03)
19.1 Digital Marketing Masterclass - Social Media Live Streaming Resources

23. Podcasting

1. Why Podcasting (3:11)
2. Podcasting Tools (6:41)
3. Podcast Hosting with Libsyn (7:27)
4. Adding Tags to Your MP3 with ID3 Editor (3:16)
5. Getting Your Podcast on iTunes (2:18)
6. Validate Your Podcast Feed (0:57)
7. Outsourcing Your Podcast Work (2:17)

24. Quora

1. Why Quora (2:57)
2. Find the Right Questions, and Optimize Your Answer (3:20)

25. Conclusion

1. Thank You (1:46)

26. LIVE Q&A Replays

1. Live Q&A 1 (69:29)
2. Live Q&A 2 (62:40)
3. Live Q&A 3 (76:00)
4. Live Q&A 4 (66:49)

Teach online with

19. Choose a Background

Lesson content locked

If you're already enrolled, you'll need to login.

Enroll in Course to Unlock