1. Introduction
-
1. Welcome! Let's Do This! (1:32)
-
2. Download the Ultimate Guide to Content Marketing
-
2.1 Ultimate Guide to Content Marketing
-
2.2 The Ultimate Digital Marketing Checklist
-
3. Tips to Improve Your Course Taking Experience (1:06)
-
4. Learn Our Digital Marketing System in 10 Minutes (9:27)
-
5. Course Roadmap - Where Should You Begin
2. Define Your Business & Target Audience
-
1. DOWNLOAD Define Your Business Worksheet
-
1.1 Digital Marketing Masterclass - Define Your Brand
-
2. Define Your Purpose (4:03)
-
3. Case Study 3 Brand's Purpose (5:25)
-
4. Position Your Brand (4:06)
-
5. Case Study Amazon and Harley Davidson Positioning Statements (3:05)
-
7. Unique Selling Proposition (6:01)
-
8. Personality What's Yours (1:49)
-
9. Case Study 3+ Brands Show Their Personality (6:54)
-
10. Find Your Audience (4:57)
-
12. ACTION ITEM Where is Your Audience
-
13. Validate Your Business Idea (8:30)
-
14. CASE STUDY Phil Surveys His Audience
-
15. Supplemental Reading List
3. Brand Identity
4. Websites
-
1. Website Tools & Why I Use WordPress (3:39)
-
2. ACTION ITEM Find an Inspirational Website
-
3. Choose Your Domain Name (5:28)
-
4. Intro to the WordPress Course Lessons (1:15)
-
5. Purchase Hosting and Install WordPress (5:59)
-
6. Navigating WordPress (6:06)
-
7. Install a New Theme (6:34)
-
8. Add a Static Home Page (4:09)
-
9. Editing a Page & Change the Site Title (17:05)
-
10. Add and Edit a Menu (5:41)
-
11. Publishing Your Website (1:41)
-
12. Writing a New Post & Organizing Your Blog (9:12)
-
13. Blog Page Design - Excerpts vs. Full Content (1:00)
-
14. Adding a Video to Your Website (3:44)
-
15. Customize the Sidebar (4:47)
-
16. Change Your Site Icon (1:47)
-
17. Change Your Site Icon with a Plugin (2:25)
-
18. Make Your Website Responsive and Mobile Friendly (3:27)
-
19. Customize the Footer Information (3:28)
-
20. Find, Install, and Activate Plugins (7:19)
-
21. Backing Up Your Website (4:47)
-
22. Securing Your Site from Attackers (4:51)
-
23. Make Your Site SEO Friendly (5:37)
-
24. Make Your Website Faster (4:33)
-
25. See Google Analytics in WordPress (5:06)
-
26. Block Spam with Akismet (3:13)
-
27. Pretty Link Redirects and Link Shortener (2:58)
-
28. SSL Certificates - Secure & Encrypt User Data (4:37)
-
29. Important Message About the Next Lesson
-
30. Secure Contact Forms (7:07)
-
31. Add Comments (5:07)
-
32. Free Email Marketing in WordPress (10:58)
-
33. Add Social Sharing Buttons (6:51)
-
34. What Pages Do You Need (8:42)
-
35. Design a Home Page that Works (8:54)
-
36. The Start Here (About Page) (6:15)
-
37. The Resources Page (5:39)
5. Email Marketing
-
1. Easy Email Marketing Funnels (6:51)
-
2. Email Marketing Tools (4:09)
-
3. Create a Lead Magnet (7:26)
-
4. ACTION ITEM Plan Your Lead Magnet
-
5. Add Opt-In Forms to Your Website (5:34)
-
6. Segment and Tag Your Audience (5:10)
-
7. Create Email Sequences (13:06)
-
8. Write Better Email Subject Lines (3:54)
-
9. Use Reports to Analyze Success (7:05)
-
10. Case Study How Phil Got 100+ New Subscribers in Less Than 1 Week (5:32)
6. Copywriting, Blogging & SEO
7. YouTube
-
1. YouTube Basics (6:39)
-
2. Case Study Phil's YouTube Sales Funnel (4:43)
-
3. SEO Watch Time vs. View Count (3:33)
-
4. YouTube Keyword Research (5:39)
-
5. Start Your YouTube Channel (2:59)
-
6. Design and Add Channel Art (7:23)
-
7. Add Your Channel Description (2:41)
-
8. Customize Your Channel Layout (4:26)
-
9. ACTION ITEM Create Your YouTube Channel
-
10. Increase YouTube Subscriptions by 400%
-
11. Add a YouTube Channel Trailer (2:29)
-
12. Verify Your Channel and More Important Settings (6:34)
-
13. Upload Defaults, Featured Content, and Branding (6:01)
-
14. Uploading a Video Titles, Descriptions, Thumbnails, and Tags (11:41)
-
15. Adding YouTube Cards and End Screens (7:53)
-
16. YouTube Analytics (6:08)
-
17. The Community Tab (2:17)
-
18. Going Live on YouTube (4:07)
-
19. Free Music Library on YouTube (1:37)
-
20. Create a YouTube Ad Promote Your Videos (5:09)
-
21. Spy on Your Competitors with Social Blade (4:02)
-
22. TubeBuddy Tutorial Optimize Your YouTube Experience (13:02)
8. Video Marketing
-
1. Video Marketing Basics (3:36)
-
2. Video Equipment for Beginners (8:28)
-
3. Tools to Help Make Your Videos Look Pro (4:02)
-
4. Structure a Video that Sells (4:19)
-
5. Video Production Bootcamp Intro (1:04)
-
6. You Need These Things to Make a Great Video (3:17)
-
7. Create the RIGHT Video for Your Brand (2:47)
-
8. Come Up with a GREAT Video Idea (5:05)
-
9. Plan Your Video (3:30)
-
10. Intro to Equipment (1:34)
-
11. Camera Options (6:00)
-
11.1 Recommended Cameras
-
12. Microphone Options (4:37)
-
13. Lighting Options (1:55)
-
13.1 Recommended Lights
-
14. Editing Tools (2:11)
-
14.1 Recommended-Editing-Equipment
-
15. Exposing Your Shot (5:25)
-
16. Compose Your Shot (4:25)
-
17. Filming Yourself (1:09)
-
18. Getting the Right Shot (3:43)
-
19. Choose a Background (2:32)
-
20. Phil's Office Setup (2:54)
-
21. Shooting with a Smartphone (5:10)
-
22. Choosing the Right Microphone (3:21)
-
23. Record Better Audio in Any Environment (1:27)
-
24. Basic Video Lighting 3-Point Setup (7:26)
10. Facebook Pages (Social Media Marketing)
-
1. Why Facebook Pages are Important for your Business (1:07)
-
2. Join Our Course Private Facebook Group
-
3. Creating an Optimized Facebook Page for your Business (8:57)
-
4. Adding Essential Information to your Facebook Page (10:39)
-
5. Selecting your Profile Image (4:29)
-
6. Creating a Professional Facebook Cover Image (12:03)
-
7. Writing a Captivating Description for your Page (2:42)
-
8. Getting your Facebook Page Username & URL (2:45)
-
9. Facebook Apps Links
-
10. Facebook Page Apps to Increase Fans Engagement (8:05)
-
10.1 Digital Marketing Masterclass - Facebook Page Apps
-
11. Create your Facebook Page
-
12. Top 9 Ways to Monetize your Facebook Page (11:58)
-
13. Exploring Publishing tools (10:12)
-
14. Scheduling Posts (4:43)
-
15. Facebook Call-To-Action Button (9:28)
-
16. How to Spy your Competitors on Facebook (11:01)
-
17. How to Guarantee your Fans see All your posts (9:32)
-
18. Exploring Facebook Insights (12:19)
-
19. Promoting your Facebook Page (10:33)
-
20. Four Unlimited sources of Royalty Free Image for your Facebook (12:19)
-
20.1 Digital Marketing Masterclass - Websites with Royalty Free Images
-
21. Turn ANY image into a clickable Facebook Post (5:06)
11. Facebook Ads (Social Media Marketing)
-
1. Introduction to Facebook Ads (1:12)
-
2. Introduction to the Facebook Ads Manager (5:53)
-
3. Setting up your Payment account for Ads (1:54)
-
4. Defining your Target Audience (12:13)
-
5. Level 1 - Creating the Ad Post (5:24)
-
6. Level 1 - Boosting Your Post (8:36)
-
7. Level 2 - Creating your Ad in the Ads Manager (11:24)
-
8. Tips to get your Ad approved by Facebook (3:24)
-
9. Analyzing the Results (11:24)
13. Facebook For Local Business (Social Media Marketing)
15. Google Adwords
-
1. Google Adwords for your Business (1:47)
-
2. How Google Adwords works (2:53)
-
3. Examples of Google Adwords Ads that we are Creating (4:27)
-
4. Setting up your Adwords Account (6:51)
-
5. Exploring the Adwords Interface (5:14)
-
6. Finding the Best Keywords for your Business with Keyword Planner (11:14)
-
7. Creating a Google Adwords Search Campaign (6:10)
-
8. Selecting your Audience (3:32)
-
9. Choosing your Bid Settings (4:21)
-
10. Creating an Ad Group and Adding Keywords (3:42)
-
11. Finalizing your Google Adwords Ad (6:14)
-
12. Managing your Campaign and Analytics (3:02)
-
13. Creating a YouTube Ad with Google Adwords (9:57)
-
14. Your Next Steps... (0:42)
16. Google Analytics
-
1. Set Up Google Analytics (5:32)
-
2. Navigating the Google Analytics Dashboard (6:34)
-
3. Know Your Audience Better with Analytics (5:35)
-
4. User Acquisition and Behavior Flow (13:17)
-
5. See Where Visitors Click on Your Website (4:40)
-
6. User Behavior and Site Speed (4:00)
-
7. Setting Up Goals with Google Analytics (3:09)
18. Instagram (Social Media Marketing)
-
1. Why Instagram and How it can Help your Business (3:42)
-
2. Instagram for Business - What's our Strategy (4:21)
-
3. Create an Instagram for Business Profile (3:51)
-
4. #1 Building a Killer Instagram Profile (2:42)
-
5. #2 Building a Killer Instagram Profile (3:57)
-
6. #3 Building a Killer Instagram Profile (5:04)
-
7. #4 Building a Killer Instagram Profile (1:33)
-
8. Accessing the Ads Manager (2:36)
-
9. Creating your First Instagram Ad (3:58)
-
10. Creating your Instagram Ad inside the App (7:44)
-
12. Important Tips to have a successful Ad campaign (4:46)
-
13. #1 Mistakes People Make on Instagram (2:19)
-
14. #2 Mistakes People Make on Instagram (1:13)
-
15. #3 Mistakes People Make on Instagram (2:01)
-
16. #4 Mistakes People Make on Instagram (0:51)
-
17. #5 Mistakes People Make on Instagram (1:04)
-
18. #6 Mistakes People Make on Instagram (0:51)
-
19. Tools to Create Viral Instagram Photos (4:22)
-
20. Create Viral Instagram Photos (13:20)
-
21. Adding Your Logo or Website to your Instagram Photos (4:50)
-
22. Instagram Live Video (4:07)
19. Pinterest (Social Media Marketing)
-
1. Why Pinterest and How it can help your Business (3:15)
-
1.1 Digital Marketing Masterclass - Pinterest Resources
-
2. Opening a Pinterest Business Account (3:14)
-
2.1 Digital Marketing Masterclass - Pinterest Resources
-
3. Linking Pinterest with Your Website and Getting a Verified Account (4:56)
-
3.1 Digital Marketing Masterclass - Pinterest Resources
-
4. Linking Pinterest with Other Social Media Platforms (2:04)
-
5. Optimizing your Pinterest Profile (8:51)
-
6. Creating Boards (9:21)
-
8. Using Secret Boards (3:00)
-
9. The Powerful Pinterest Notification (1:18)
-
10. Adding Pinterest Chrome Extension (3:21)
-
10.1 Digital Marketing Masterclass - Pinterest Resources
-
17.1 Digital Marketing Masterclass - Pinterest Resources
-
11. Adding Pinterest to Your Website (13:36)
-
12. Pinterest Ads - Getting Started (3:02)
-
13. Pinterest Ads - The Ads Panel Overview (2:46)
-
14. Pinterest Ads - Creating a Campaign (13:05)
-
14.1 Digital Marketing Masterclass - Pinterest Resources
-
15. Pinterest Ads - Creating Pinterest Ads Fast (3:05)
-
16. The Official Pinterest Ads Manager Guide (Download)
-
17. Pinterest Ads - Analytics (2:00)
20. LinkedIn (Social Media Marketing)
-
1. Welcome to LinkedIn Marketing (1:39)
-
2. Setting up your LinkedIn Profile (6:25)
-
3. Adding Experience, Skills, Accomplishments to your Profile (3:21)
-
4. Adding a Professional Background Photo (4:06)
-
5. Adding Media (videophotos) to your LinkedIn Profile (6:00)
-
6. Changing your LinkedIn URL (3:29)
-
7. Adding Your Website to LinkedIn (6:22)
-
8. Creating Shareable Content on LinkedIn (4:07)
-
9. Case Study LinkedIn Company Page Examples (5:29)
-
10. Creating a LinkedIn Company Page (2:22)
-
11. Managing your LinkedIn Company Page (7:08)
-
12. Publishing content in your LinkedIn Company Page (4:10)
-
13. Getting $50 Bonus in Ads Credits (2:39)
-
13.1 Digital Marketing Masterclass - LinkedIn Resources
-
14. LinkedIn Ads Introduction (2:56)
-
14.1 Digital Marketing Masterclass - LinkedIn Resources
-
15. Creating a LinkedIn Sponsored Content Ad (11:46)
-
16. Waiting for LinkedIn Ad approval (0:45)
-
17. Creating a LinkedIn Text Ads Campaign (6:52)
-
19. Quick view at the Campaign Manager (3:09)
-
18. Creating a LinkedIn Sponsored InMail Campaign (9:08)
21. Periscope (Social Media Marketing)
-
1. What is Periscope (1:07)
-
2. Creating Your Periscope Account (6:35)
-
3. Using your Description as Marketing tool (4:22)
-
4. Using Periscope like a Pro (10:59)
-
5. Live Scope Stats (3:37)
-
6. How Often to Periscope (4:15)
-
7. Ideal Periscope session length (2:50)
-
8. Using Powerful titles in your scopes (2:20)
-
9. Getting feedback from your Audience (3:32)
-
10. Using your scopes in other Channels (5:34)
-
10.1 Digital Marketing Masterclass - Periscope Resources
-
11. Optional equipment that will make your scopes looks professional (5:10)
-
11.1 Digital Marketing Masterclass - Periscope Resources
22. Social Media Live Streaming
-
1. Using Different Social Media Streaming to Grow your Business (2:07)
-
2. Basic Equipment for Social Media Streaming (8:41)
-
2.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
-
3. Case Study Phil's Livestream Setup (4:23)
-
4. Planning an Irresistible Live Streaming Session (9:42)
-
5. Facebook Live Basics (5:03)
-
6. Running a Facebook Live Session from your Smartphone (6:47)
-
7. Sharing our Facebook Live Session (2:43)
-
8. 3 ways to Reuse your Facebook Live Session for Ads or Posts (5:27)
-
9. YouTube Live Basics (2:17)
-
10. Running a YouTube Live From your Smartphone (4:40)
-
11. Instagram Live (3:09)
-
12. Periscope Live (3:17)
-
13. Introduction to OBS Broadcaster software (3:19)
-
14. Setting up your OBS Software (10:56)
-
15. Using OBS Studio Mode (4:51)
-
16. Facebook Live Streaming with OBS (12:23)
-
16.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
-
17. YouTube Live Streaming with OBS (6:59)
-
18. Simultaneous Streaming to Facebook, YouTube and Periscope (15:40)
-
18.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
-
19. Other awesome software for Live Streaming (8:03)
-
19.1 Digital Marketing Masterclass - Social Media Live Streaming Resources
23. Podcasting
25. Conclusion
26. LIVE Q&A Replays
