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Become a Digital Marketing Expert 2024 -Scratch to Advanced Level

1. Introduction

1. Course Overview (2:20)
2. Course Notes & Resources
2.1 Digital Marketing Demystified - 30,000 Foot View
2.2 YouTube Video Ideas - The Complete Digital Marketing Course
2.3 Best Digital Marketing Tools - The Complete Digital Marketing Course
2.4 SEO Checklist
2.6 Notes - Complete Digital Marketing Course (PDF)
3. FAQ's
4. Tip to Finish the Course in Half the Time
5. Digital Marketing Demystified in 5 Mins! (4:52)
5.1 Digital Marketing Demystified
6. 5 Best Digital Marketing Tools to Grow a Business (10:10)
6.2 Keywords Surfer - Free alternative to Keywords Everywhere

2. Market Research

1. Market Research Intro (2:04)
2. How to Find a Hungry-to-Buy Audience with 3 Simple Questions (6:25)
3. How to Get Responses to Your Survey (10:10)
4. How to Analyse Your Survey Results (8:20)
5. How to Get Valuable Feedback Without Sending a Survey (9:03)
6. Market Research - Assignment

3. Make a Website

1. Why Use Wordpress vs. Wix, Weebly etc (4:27)
2. How to Make a Website in 10 Mins - Simple & Easy! (9:37)
3. How to Set Up Your Business Email in 5 Mins (4:22)
4. How to Add Your Domain Email to Gmail (12:02)
5. How to Activate Your Free SSL Certificate in 1 Click! (4:26)
6. WordPress.com vs.WordPress.org
7. How to Verify WHOIS Information [IMPORTANT]
8. Assignment - Set Up a Website

4. Email Marketing

1. Why Market Your Business with Email (4:41)
2. How to Create a Mailchimp Account for FREE (2:38)
3. SOLVED Can I just use GMAIL to send emails instead of Mailchimp
4. How to Add Opt-Ins & Pop Ups to Your Website for Free (11:18)
5. How to Write Email Subject Lines That Get Opened (8:17)
6. How to Create a Email Campaign with Mailchimp (11:31)
7. Email Marketing Analytics (6:08)
8. Assignment - Email Marketing

5. Copywriting

1. What is Copywriting (0:24)
2. The “AIDA” Formula (5:28)
3. 11 Tips for Writing Magnetic Headlines (9:17)
4. How to Flip Features Into Benefits (4:05)
5. 5 Tips to Create an Irresistible Call to Action (CTA) (7:44)
6. How to Write Like Your Customers Talk (2:24)
7. Assignment - Copywriting

6. Search Engine Optimization (SEO)

1. Introduction to SEO (2:31)
2. An Overview of SEO (11:23)
3. 5 SEO Metrics to Measure SEO Performance (7:22)
4. How to SEO Optimise Your Homepage (8:43)
5. How to Verify Your Website in The Google Search Console (3:54)
6. How to Double Conversions by Improving Website Speed
7. How to Take the Google Mobile Friendly Test (2:38)
8. How to Do Keyword Research Steps & Strategy (6:43)
9. How to Quickly Brainstorm 1000's of Keyword Ideas (15:44)
10. How to Narrow Down Your Keyword List (Updated) (11:12)
10.1 Google Keyword Planner
11. How to Assess Keyword Competition & Choose Target Keywords (6:16)
12. How to Write Title Tags Search Engines Love (10:26)
13. How to Skyrocket Clickthrough Rate with Meta Descriptions (3:27)
14. How to Appear in the Google Image Search Results (5:20)
15. Copy Optimization Headings Tags, Outgoing & Internal Links etc. (5:43)
16. The Types of Backlinks That Really Matter and How to Get Them (9:24)
17. How to Maximise Links for Your SEO Campaigns (3:48)
18. How to Create Content That Generates Links & Social Shares on Autopilot (10:58)
19. How to Leverage Authority Websites and Top of the Search Results (4:31)
20. The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships (6:23)
21. Student Q&A #1 (15:04)
22. Student Q&A #2 (15:15)
23. Local SEO How to Rank Your Local Business in Google (23:18)
24. Assignment - SEO (1:39)

7. YouTube Marketing

1. YouTube Marketing Overview (0:47)
2. Update Creator Studio is Now YouTube Studio
3. YouTube Marketing Strategy (6:27)
4. How to Find Video Ideas with Competitor Analysis (6:39)
5. How to Find YouTube Video Ideas with Keyword Research (10:39)
6. YouTube Account Setup (1:33)
7. YouTube Account Optimisation (4:31)
8. YouTube Banner (3:37)
9. YouTube Channel Tags (1:21)
10. YouTube SEO (6:50)
10.1 YouTube Tag Generator
11. Enable Custom Thumbnails (2:10)
12. YouTube Thumbnails (7:20)
12.1 Canva
13. YouTube Cards (4:33)
14. New YouTube Cards External Link Requirements
15. YouTube Comments (4:25)
16. Manage Multiple YouTube Accounts (2:10)
17. YouTube Monetisation (5:02)
18. New Monetisation Requirements YouTube
19. YouTube VidIQ (Free Tool) (5:21)
19.1 VidIQ Chrome Extension
20. YouTube - Increase Subscribers by 400% (1:30)
20.1 Whenever you provide a link to your channel, add “sub_confirmation=1” to the end of your channel’s URL and a pop-under will automatically appear on your channel prompting visitors to subscribe.
21. YouTube Ads (4:40)
21.1 Google AdWords
22. YouTube Analytics (22:48)
23. Assignment - YouTube Marketing

8. Facebook Marketing

1. Why Market Your Business on Facebook (7:12)
2. Facebook Page Setup (3:33)
3. Facebook Icon (7:00)
4. Facebook Cover Image (6:22)
5. Facebook Page Description (2:19)
6. Facebook - What to Post (6:21)
7. 8 Tactics To Get Your First Page Likes (10:46)
8. Secret Way to Boost Page Likes (4:57)
9. Facebook Competitions Contests (5:47)
10. Facebook Groups (5:14)
11. Facebook Live (5:02)
12. Manage Multiple Facebook Pages (2:57)
13. Facebook Comments & Reviews (7:28)
14. Update Facebook Reviews are Now Recommendations
15. Facebook Insights (13:37)
16. Solved What's the difference between likefollows, fansfollowers

9. Twitter Marketing

1. Twitter Marketing - What You Will Learn (0:46)
2. Twitter Profile Setup (2:51)
3. Twitter Accounts to Follow (4:23)
4. Twitter Profile Optimisation (8:51)
5. Twitter Features (8:16)
6. Twitter - What to Post (11:46)
7. Twitter Followers (4:04)
8. Twitter Hashtags (3:26)
9. Twitter Polls (5:44)
10. Pinned Tweets (3:22)
11. Twitter Customer Acquisition (6:39)
12. Twitter @Mention Influencers (5:51)
13. Twitter on Your Website (2:36)
13.1 Add A Follow Button
14. Twitter Analytics (5:54)
15. Assignment - Twitter Marketing

10. Quora Marketing

1. Why Market Your Business on Quora (1:20)
2. Quora Marketing Strategy (5:22)
3. Quora Account Setup (2:05)
4. Quora Account Optimisation (3:22)
5. Build a List of Questions to Answer (6:43)
6. Solved Why is Quora hiding the question stats field
7. Format Your Answers for Maximum Clicks (8:35)
8. Quora Promotion (3:11)
9. Find Blog Post Ideas with Quora (4:47)
10. Quora Business Page Setup (3:28)
11. Quora Analytics (5:59)
12. Assignment - Quora Marketing

11. Google AdWords Ads

1. Why Market Your Business with Google Ads (5:46)
2. How Google Ads Works (8:06)
3. Analyze Your PPC Competition (6:26)
4. Google Ads Account Setup (1:06)
5. Select the Right Campaign Type (4:29)
6. Target Your Audience (4:07)
7. Determine Bids & Budgets (4:24)
8. Advanced Campaign Settings (3:48)
9. Choose Profitable Keywords (13:59)
10. Write Ads That Grab Attention (5:42)
11. Assignment - Google Ads

12. Google Analytics

1. Introduction (1:58)
2. Google Analytics Glossary - Top 50 Terms
2.1 Google-Analytics-Glossary-Top-50-Terms
3. Google Analytics Overview (6:35)
4. Google Analytics Demo Account
5. How to Set Up Google Analytics & Install the Tracking Code On Your Website (5:41)

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2. How Google Ads Works

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